Email Marketing - highest and most measurable return on investment known to the marketing world.

Alrighty, folks, it's your friendly neighbourhood email marketer, Jem, here!

Today we're gonna talk email marketing. Do we ever talk about anything else?

First things first, let's talk about return on investment (ROI). If you're in the marketing game, y’know that ROI is the holy grail. You wanna to get the biggest bang for your buck, amirite? Well, let me tell you, email marketing is the highest ROI game in town – higher than Snoop Dogg on a Sunday night.

So, why is that, you ask? Well, for starters, email is affordable AF. Like, really affordable. You don't need to buy airtime, billboards, or ad space in a mag. All you need is an email list, and kazaam - you're in business. Sure, you may have to pay for an email service provider, but compared to other marketing expenses, it's peanuts.

But it's not just about the cost, guys. It's about the measurability. What gets measured, gets improved. And with email marketing, you can track everything, and I mean everything. Open rates, click-through rates, conversions - you name it, you can measure it. And that's some wonderfully powerful stuff. You can tweak and adjust your campaigns until they're performing like a finely-tuned Ferrari.

And let's not forget about the personalization factor. You can tailor messages specific to individuals or groups. You can address them by name, send them offers based on purchase history, even create automated follow up campaigns to send at the perfect time. Like a personal assistant who knows exactly what you want, when you want it, without the sick days, PAYE and forced conversations about their families and what they got up to over the weekend.

But wait, there's more! Email marketing is also super scalable. Whether you're a one-person show or a multinational corporation, email can handle it all. You can send out 10 emails or 10 million - the system doesn't care. And with tools like segmentation and automation, you can make sure each recipient gets exactly what they need, when they need it.

Now, I know what you're thinking. Jem, email marketing is dead? Isn't it all about social media now?" Au contraire, amigo. Email is still the king of the marketing world. In fact, studies show that for every £1 spent on email marketing, the average ROI is £38. That's right, £38! Find me a higher ROI in marketing, I’ll wait…

Still waiting…

So, there you have it… Email marketing: affordable, measurable, personalised, scalable, and still the highest ROI game in town. If that doesn't convince you to start building your email list, I don't know what will. So go forth, my friends, and conquer the world of email marketing like the email marketing ninja you were meant to be!

Looking to take advantage of the highest and most measurable return on investment known to the marketing world? Well, I’m your guy. You can reach me HERE.